Qualified calls
We advertise, screen every caller, and connect the ones who pass live to your team. You pay a flat rate per call that meets the written standard.
Paid ads and customer acquisition
Metric 12 runs the paid ads and builds the pages, routing, and follow-up behind them. What reaches your team is a qualified call or a lead you can act on. It’s founder-run: I’ve worked for brands like Toyota, Nestlé, and Comic-Con, and for some of the country’s largest financial and law firms.
Schedule an intro callSelected experience

Brand marks are the property of their respective owners. Logos reflect work performed by Metric 12’s founder through prior agency and employer engagements. They do not indicate a current client relationship and do not imply endorsement, sponsorship, or affiliation.
How we work
We don't sell activity. Before anything runs, we agree on what a win looks like. Then we build toward it and judge the work by it.
What you sell, who buys it, what a customer is worth, and how much volume your team can handle. That becomes the target we work against.
We set up the ads, landing pages, call routing, and follow-up. Everything points at the result we agreed on.
We look at qualified-call volume, lead quality, and cost, then decide with you what to fix, pause, or scale.
What we do
Hire us for one piece or for the whole path. Either way, you see what the work produced and what it cost.
We advertise, screen every caller, and connect the ones who pass live to your team. You pay a flat rate per call that meets the written standard.
Exclusive leads delivered with the screening answers your team needs to follow up. The criteria are agreed in writing before anything runs.
Search, social, and retargeting, plus the landing pages behind them. We report what each channel produced, not just what it spent.
Offer, pricing, positioning, and outbound. When it isn't clear what to sell or who buys it, we work that out before you spend on ads.
Talk it through first
Come with what you sell, where you sell it, and where growth is stuck. We'll tell you straight what we'd run first and whether we're a fit.
Write [email protected]. No payment, no commitment.